Keep Talking To Your Donors: Fundraising Strategies During The Coronavirus Pandemic

During the 2008 Great Recession, I was Senior Director of Development for the non-profit State Fair of Virginia. As the Dow crashed, we did what we could to tighten up operations, but being in the middle of a major capital campaign we were in the unenviable position of having to keep up the solicitation and donor relationship-building.  Stock gifts stopped …