The Meadow Event Park
The non-profit State Fair of Virginia purchased The Meadow, birthplace of racehorse Secretariat, in 2003. The State Fair had never had a development program. But, it had a world-famous location made famous by a Disney movie and a 150-year-old event brand.
David developed a compelling case for support building upon the story of the historic property and upon a 150-year-old, powerful State Fair brand; recruited a Virginia-wide Campaign Team of business leaders, philanthropists, cattle breeders, and Thoroughbred horse racers; and led the State Fair to raise $12M during tough economic times.
The Meadow Event Park opened to great fanfare in 2009.