Are donors still giving during the pandemic? Two weeks ago, Gallup released the results of a poll of Americans about their charitable giving since the novel pandemic hit in March. The good news is that 66% say they do not plan to change the amount they give to charity in the coming year, and 25% say they plan to increase their contributions. (Just 7% …
Keep Talking To Your Donors: Fundraising Strategies During The Coronavirus Pandemic
During the 2008 Great Recession, I was Senior Director of Development for the non-profit State Fair of Virginia. As the Dow crashed, we did what we could to tighten up operations, but being in the middle of a major capital campaign we were in the unenviable position of having to keep up the solicitation and donor relationship-building. Stock gifts stopped …